Top 10 Search Engine Optimization error: Number 7: Wrong URL Names

Many webmasters know that the text is important in an Internet address when it comes to getting the keywords right. The website address (also known as a URL or file name) is something that can "read" the search engines, including the contents of the site to be determined. However, just because many webmasters know that something must be done does not mean that you are done.

First consider the domain name

Unless your website with the name already, it's worthConsidering trying to include keywords in your domain name. However, this is not the purpose of this article.

The home page is named index.html or something like that you can specify which page should be loaded first. However, you must like many other "input" to the pages of your site as possible. This is the confidence on your site is through search engines only a single set of keywords to be reduced to a single page.

Search keywords

As mentioned in a previous article, you must first Overture Keyword Selector Tool (http://inventory.overture.com/d/searchinventory/suggestion/) to determine the key phrase for your webpage. Again, as I said, careful not to take a phrase that is too popular destination.

Rename the new website correctly

Once you have your keyword phrase, this is what you have chosen the site, write the name should be. For example, the page http://www.buildyourownbusiness.biz/Cat> / index/55/Sales-Management-Articles.php engines designed to pull the search phrase "Sales Management Articles" in the search.

Apply the same principle to all your files

If for any reason you do not want search engines to find files of any file - must be called using keyword phrases in mind include PDFs and images. Back to more inputs for your site, to optimize the file name to help create and increase the number of input GoingRoutes to your site to your visitors.

An example of designation of images effectively

The logo for the website is called Internet marketing DavidBain.biz consultant.gif. This helps to maximize the relevance of the page the "eyes" of search engines for the keyword "Internet Marketing Consultant."

A word of warning

As in all aspects of search engine optimization, there is a gray line between under-and over-optimization optimization. For example, if each URL contained thesame word, sentence two or three times, then this could mean that some search engines to treat the page as artificially inflated overly significant. In this case, the page as "degraded" by a certain percentage of search engine rankings.

Although "trick" search engines to optimize for a bit 'too much from a URL, the short-term profits and long-term loss. Refine your URL, yes. But to not optimize too much. Try to keep it on two or three wordsSentences.

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