Companies and brands - the techniques to make them memorable

Harrison Professional Services, Web Design and quality of Brenda's Hair Salon is bland and companies that are not among the hundreds of similar names in the registers. In order to avoid always in the crowd when naming their business must come up with something memorable lost. Do not worry! There are proven techniques that help people remember your name. These techniques have been used for centuries by poets and politicians andjust as good if it is to appoint a company or product.

Rhyme

The element of rhyme in nursery rhymes helps young children learn. And 'demonstrated that the brain is easier, phrases, rhymes, and these rates in the testing process is responsible. Think of all those annoying jingles that you can not get out of my head! Name, to include examples of rhyme include sweaty Betty, Handy Andy, and passion for TopshopFashion. Note that it is the sound of the word is important, not the spelling.

Alliteration

The names of Krispy Kreme and Dunkin 'Donuts are alliterative, in other words, both words start with the same tone. If the same sound that begins two or more syllables in a word, like the BlackBerry, which is also alliteration. Note that the letter is the sound that is important, not written, Computer City is not an alliterative name, because the twoCs. Otherwise specified, the alliterative names are generally easier to remember, when two words put together at random.

Assonance

Assonance and internal rhyme, where you use the same vowel or two longer. The name flows smoothly and has more of a rhythm, so it is best remembered. Examples of names that are to take assonance High and Mighty, free and easy, and Whizz KidzSleepeezee.

Onomatopoeia

onomatopoeic words sound like what you refer to as buzz and cuckoo. Brand and company names derived from onomatopoeic words things, people immediately think of some. So people think, juicy steaks when they hear the name of the Sizzler restaurant. Schweppes is an onomatopoeic word, as the first sound is like Fizz feels that a bottle is opened (it is a happy coincidence, as is the case; Schweppewas the actual name of the German company, founded) and Zippy are Whoosh. imitative words, the impression of speed in order to make good names for cleaning companies or products.

Occlusive

Research has shown that words with a voiceless consonant (k, g, t, as d, b, p) are easier to remember. An occlusive is a powerful sound that is pronounced with energy and enthusiasm, the air accumulates in the mouth and is suddenly released all at once. Note that the soundThis is important, not the spelling. So the word 'cat's' begins with an occlusive (k sound), but the film (s sound). Many of the best brands and companies start with a consonant explosive Pepsi, Kodak, Google, PayPal.

Some of the best brands and the company name to a combination of these strategies. The chocolate bar wurly hedgehog rhymes and starts with a voiceless consonant. Kwik Fit has assonance and starts with an explosive. MeowMix is onomatopoeic and alliterative.

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