Cats intelligent use StopTrax!

Necessity is the mother of invention ...
People ask me how I get ideas for things I'm working on. As for the idea and design for TM StopTrax I must admit that I have no choice!. In the spring of 1998 I bought my first house. Then I had a kitten for my first house. Then I became very, very busy with a consulting contract. Around the beginning of September things began to calm down and I had to do the last timeSpring cleaning. I was shocked and dismayed to establish that all cat litter in the kitchen and down the most persecuted. I had a number of products that claim to eliminate the cat litter tracked purchased. All the products I found barely worked for a day or two before being emptied and cleaned so that it was high maintenance, and therefore useless. Finally, in desperation, I started a device that would solve the problem of waste pursued a plan for everyone!

Function follows form ...
I knew I had to step on the cat litter box, which had sought to keep the litter box needed. My original idea was something like a window on the screen that the cat would survive. The cat litter will fall through the net or screen and the earth in a sort of tray, which would then be emptied at regular intervals (weekly or even monthly). The first prototype was two feet wide and four meters long and about six inches tall. Once Ifound that actually worked, I just thought the idea to sell and pay off my student loans ...

What is an idea worth?
The simple answer is "as much as possible to come back." Finding the real value is something else. Depends on a number of different factors, production costs, market size, market penetration and price range is expected. By the way, the list goes on. After some research on the internet and get some pet industry statistics,It occurred to me that this is a project that I wanted to keep it was. Pre-production samples have been designed and ordered. Patents have been filed. A name was chosen. Sites and 800 numbers have been acquired. The market is segmented and a marketing strategy has been developed. Packaging has been developed. Finally, most everything in its place we were ready to visit the pet stores.

Better by Design ...
Why? Because our main concern is not the price KittyMaid to-point or storage areathe supermarket. This product is designed to stop tracking litter from a cat owner who wanted a low maintenance, easy to use product to be used to virtually eliminate litter tracked forever!

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