While engineers and designers feverishly overtime, the development of a four-person sports car, They code-named the F-car, the Chevy WAS Preparing public relations, marketing and advertising team in the world to introduce a car have called the Panther.
Throughout the summer of 1965, virtually all aspects of vehicle design and development, from preliminary design to the clay models were photographed and documented with care. Chevy activities used to create amovies 30 minutes the Camaro, which was later shown on television and in movies. It has also led women's clothing called Camaro Collection Camaro Road Race, and even a game.
In November, sales executives and creative prototype Chevy people to preview the GM Tech Center. Campbell-Ewald advertising agency venerable Chevy, immediately began working on catalogs, direct mail and promotional material, along with print, outdoor, TV and radio advertising. In April 1966, in New YorkAuto Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle, but aware that the prices will be in the model 1967 Chevy Corvair-II.
During early 1966 Chevy broke on a name for the head of his Mustang-Killer. GM senior management was nervous about the aggressive connotations of the name Panther. conduct a similar attack of cold feet later, the Pontiac version, code-named the Banshee, Firebird will be renamed. During his short life,F-car and Nova had been called by many names such as Wildcat, Chaparral, commander. Furthermore, Chevy says the letters as "GM" in its name, came and G-Mini, which eventually evolved into Gemini and Gemini. However, a veto against GM's upper management, the idea for fear that the machine could be proven a failure.
Automotive legend, someone finally struck in the name of Chevrolet Camaro and the upper management quickly agreed. Although the name has no meaning, GMThe researchers reported that the word found in a French dictionary as a slang term for "friend" or "companion." There is a rumor that the Ford Motor Company researchers discovered other definitions, including "a shrimp-like creature" and a mysterious term "loose bowels".
Since a number or pre-launch material is published under the name panther was Chevy most urgent challenge now is to rename their new killer Mustang, the Camaro.
On June 21, 1966, about 200 carsThe journalists received a telegram from General Motors said: "Please expectancy at noon on June 28 for the important press conference. You can hand available, a cat scratch. Details to follow." The mysterious telegram was signed, John L. Cutter - Chevrolet Public Relations - SEPAW Secretary. The next day, journalists received another mysterious telegram stating, "Society for the Eradication of Panthers from the automotive industry first and last meeting will be held June 28. OnceAgain, the telegram was signed, John L. Cutter - Chevrolet Public Relations - SEPAW Secretary.
Finally, 28 Held in June 1966, General Motors press conference live in the Detroit Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference via telephone lines. Elliot M. "Pete" Estes, who replaces "Bunkie" Knudsen as General Manager for Chevrolet in July 1965, began the press conference, explaining all the participants were already cardMembers of the Society for the Eradication of Panthers from the automotive world (SEPAW.) Estes trust announced that Camaro sports car was chosen because the four new names for the passenger Chevy and honor the tradition of the first Chevy model name with the letters "C" as the Corvette, Corvair, Chevy II and Chevelle, most insiders agree that car was a ridiculous statement, given the fact that the Chevy Impala was then the best-selling car in the world. Estes continued,Declare that the name Camaro was derived from a word of French comrades or PAL, and suggests the camaraderie of good friends as personal car should be its owner. "Automotive legend has it, too, that after the press conference, at the request of a member of the automotive press," What is a "product managers QUICKLY Chevrolet Camaro with the words:" a small vicious animal that eats Mustangs answered. "
Shortly after the press conference were the editors of major magazines, called the GMProving Grounds for a hands-on experience of driving hot laps with professional drivers and information on all aspects of the Camaro. Traders saw the Camaro for the first time in August, Chevrolet sales convention in Detroit. LIFE Magazine teaser ads in early September. On September 25 had their first Camaro ads in national newspapers. September 28, 1966 launched an ad unprecedented flash Chevrolet from newspapers, magazines, radio, television, outdoor and televisionAdvertisement.
The first television spot Chevy Camaro yet seen on YouTube. It has a white Camaro RS / SS with the band prominent nose Hummel, consisting of a volcano. The voice over is proud of "The Fiery new Chevrolet Camaro ... something you've never seen before."
Shortly before the official start date of June 29, a press kit with photos, place cards and stories were published in newspapers and magazines across the country. More than 100Members of the media were invited to participate in a contest to driving gymkhana GM Proving Grounds. The same type of event took place a week later in Los Angeles. A group of editors were selected to go and top-optioned Camaro RS / SS models from Detroit in their home towns so they can publish, "I went in person," local newspapers in their editorials. Finally, September 29, 1966 was issued, the Chevrolet Camaro to the public.
Mustang two years and a halfEdge in the market has little deaf America's desire to see the new Camaro. Chevy dealers across the country were full of curious and willing buyers. Dealers have been issued special window trim, and asked his black windows and expand their showroom hours. Long queues formed to look also to the new vehicle. Those waiting in line were more than willing to discuss the merits of the Mustang and Camaro still invisible. It is said that local police were oftencalled to help control the masses.
Inside, more metropolitan areas, merchants, the buyer has faced not one but three models Camaro. Chevy made every effort to its largest distributor, with a base coupe and a convertible Camaro RS Camaro SS offered. The tactics were an extension of a creative approach in national advertising Chevy, which showed all three models Camaro in a tag line: "The Camaro is used depends on what drivers want to be."
The price sticker$ 2,466 for a basic Camaro coupe and convertible for $ 2,704 was the basis of the prices of its models Mustang 1967, $ 2,461 for the standard coupe fully competitive with Ford, $ 2,692 for a standard Fastback and $ 2,898 for a Standard Convertible.
Taking a page from the success of earning capacity Mustang added profits from options and accessories, the Camaro could be ordered with nearly 80 factory and 40 dealer options. Buyers can also select up to a larger version of 250 inchesStandard six-cylinder engine, a choice of 327 cubic inch small-block V8 is a two barrel or four barrel carburetor and two versions of the 396-cubic-inch big-block powered V8. To keep the new Camaro from the sale away from the Corvette, an edict banning corporate culture equipment with engine over 400 cid. transmission options including a four-speed manual transmission, two-speed "Powerglide" and the end of 1967 in the new three-speed "Turbo Hydra-Matic 350".
The first 1967 Camaro builtin Norwood, Ohio, plant had a VIN ending in N100001, the first in Van Nuys, Calif., had built a plant VIN ending in L100001. The 1967 model year Camaro was the only day that its VIN mounted on the door hinge pillar. VIN tags on later models had the move would be visible through the windshield. In 1967 the only model of 'year was on the mouth side windows feature. 1968 saw the introduction of a fresh air ventilation system, called Astro. The bumblebee nose stripe, in SSPackage is available as a separate option in March 1968.
Camaro work as fresh rolled the assembly line in Norwood and Van Nuys, keep the team as hard Chevy Camaro in the public eye. Camaro, in fact, was chosen as the official pace car for Indianapolis 500 1967 A white Camaro RS convertible with a 396 V8 engine, which was not usually for the package, and a distinctive blue stripe around the nose Hummel field. About 100 specialPace car replicas were produced as promotional vehicles for the Chevrolet dealer in the country.
A total of 41,100 new Camaro were recorded in the calendar year 1966-and 204,862 more in 1967. Ford, on the other hand, has sold almost half a million Mustangs in 1967. However, the battle lines were drawn. Chevy knew they had a winner and has developed a bold strategy. When not on the showroom floor beat Mustang, would at least play on line. And whileGM has not officially in the race, that does not stop Chevrolet engineers in developing the Z/28, one of the most powerful and effective package of all time. But that's another story.
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